MINI Build Your Own
Iconic design, tailored to fit.
With the ability to customize, your MINI will be your own.
For MINI, we redesigned their online vehicle configurator tool to make it responsive and fully functioning on mobile. Car shoppers can now build, save, and share up to 10 million possible configurations using their mobile devices.
The redesign also makes it easier for users to upgrade or modify packages and also resolve any package conflicts.