Aruba.com Website
Bonbini — Welcome to One Happy Island!
Aruba is much more than a Caribbean paradise. World-class beaches, always-perfect weather, and warm and welcoming culture are only a part of what makes Aruba unique.
We redesigned Aruba.com to be a responsive website that could support travelers to the island at all points of their vacation journey, including pre-planning and research, booking flights and accommodations, and finding things to do while on your trip. We designed the new, myAruba feature, which allows users to save restaurants and attractions to create their own custom itineraries. We also provided itineraries curated by island locals to inspire our key personas. Based on research, we knew that travelers rely on external, third-party sites, like Trip Advisor, for reviews and recommendations. With that insight, we created a user experience that integrates and surfaces this third-party content where contextually relevant.